Brand design system

Dolby BDS

Following fresh on the heels of a consumer-minded rebrand, Dolby needed to systematize their design language and provide a foundation of brand strategy and implimentation practices. I had the exciting opportunity to develop this system through a massive interactive document that allowed for internal and external stakeholders to perpetuate the Dolby brands globally. The 2018 IDEA Award jury thought it was pretty cool too.

Brand implementation
Brand stewardship
Creative direction
Production management
UI design
Visual language

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