Dolby’s technologies proliferate behind the screens and speakers of nearly every device that can entertain you. The Speaker System sub-brands stack Dolby software with bespoke hardware to provide a second-to-none Dolby experience. Most top OEMs in the laptop, TV, home audio, and mobile spaces outfit their devices with these full-stack systems.
As Lead Designer and brand manager for our global brand team, I developed brand strategy, marketing, and visual language for these sub-brands.
Branding
Brand architecture
Creative direction
Logo design
Visual language
