Logisitics disruptors

Virtual.com

The Virtual logistics ecosystem represents a much needed sea-change in an industry where critical work is still being done manually and ineffectively. Disrupting this space is as daunting as it is crucial -- to every industry that moves goods, locally and around the globe.

As Chief Brand Officer at Virtual, I've built, refreshed, or grown all 5 of these brands.

The Virtual brand ecosystem flowchart, showing Virtual above its child brands: Swiftpost, ReturnVerify, Knockr, and RoutesA Swiftpost branded Knockr doorknocker slip stuck to a block of wood over a red background.A screenshot of the knockr.com website, with the headline "Delivery experience, automated."A screenshot of the Routes.io website, with the headline "Deliver more for less."Two smartphones floating in space, one showing a recently taken photo of some shoes in a shoe box, and the other with a ReturnVerify email featuring a QR code.
Brand development
Brand strategy
Creative direction
Design management
Design systems
Product branding
Product development
Visual language

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