Adam Lonero

As Director of Brand, I led brand and product development efforts, aligning creative direction with business goals and collaborating closely with cross-functional teams to ensure strategic impact.

As Brand Creative Lead, I oversaw a corporate rebrand and provided strategic guidance on the development of the Magnetic Design System, ensuring aligned visual design and consistency across all brand experiences.

At Dolby, I developed the Dolby Brand Design System, establishing scalable guidelines that ensured globally consistent brand experiences. I also contributed brand strategy to grow Dolby’s consumer awareness and provided creative direction for high-profile philanthropic and industry events.

As a Brand and Production Designer, I developed and populated Intuit's brand portal, creating assets and guidelines to unify their brand ecosystem.

As a Production Designer at Salt Branding, I maintained design systems, ensured high-quality asset production, and gained diverse agency experience in design and brand development.

The Dolby Brand Design System is a documented design language that uses a common vocabulary to translate the intangibles of Dolby brands into physical and experiential manifestations. It was recognized by the IDSA International Design Excellence Awards jury for its comprehensive empowering of global stakeholders to execute on the underlying Dolby brand promises.