Cisco Meraki

Challenge

Cisco Meraki needed scalable design systems that would unify product, marketing, and sales touchpoints into one cohesive, compelling experience. The existing brand identity was fragmented, leading to inconsistent experiences and long production timelines.

Approach

• Led a cross-functional team to audit all existing touchpoints.
• Created modular templating for digital campaigns, product visuals, and event collateral – ensuring quick execution for new initiatives.
• Integrated A/B testing and iterative design processes to refine visuals and messaging over time.

Impact

• Reduced production time by creating reusable components, cutting design hours by an estimated 30%.
• Significantly improved brand experience across multiple channels, enhancing brand recognition and user trust.
• Launched design systems that supported rapid growth in global campaigns in parallel with enhanced product experience.