Virtual.com

Challenge

Virtual.com, a growth-stage startup group in logistics SaaS, required unified brand identities and products to support rapid expansion into new markets.

Approach

• Oversaw end-to-end B2B2C brand development that resonated with enterprise clients and end-users.
• Built responsive marketing sites, enablement collateral, and B2B product for each brand.
• Mentored in-house design and managed external partners – emphasizing efficiency, quality, and growth.

Impact‍

• Strengthened market position with cohesive identities, leading to higher engagement.
• Enabled the team to scale creative output by standardizing workflows and guidelines.
• Increased sales enablement – resulting in improved clarity and faster client onboarding.

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