Client
Tradecraft
Service
Product
Brand
Creative Direction
Production
Year
2024
Role
Product designer and director
[overview]

Challenge

Residential electricians currently manage the process of specifying, estimating, and invoicing with a handful of piecemeal tools, none of which were designed for the task. These are hours of lost revenue every week, due simply to the lack of a tool designed – and designed well – for the task.

Approach

  • Led a lean team through discovery and definition of the product and its market fit.
  • Mapped a functional prototype to user flows and then designed a hi-fidelity MVP for phased testing.
  • Brand and visual design to support an effective 1.0 app store release.

Impact

  • Reduced spec and estimate time by creating default task templates, cutting spec time by an estimated 90%.
  • Revolutionary estimation accuracy and efficiency – users can provide a detailed estimate to clients instantly, on-site.
  • Provided users with a matching bill of materials for each estimate, to enable immediate procurement.
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