[work]

Dolby Brand Design System

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Dolby Brand Design System
Client
Dolby Laboratories Inc.
Service
Brand
, 
Marketing
, 
Production
, 
Product
, 
Year
2016 – 2019
Role
Lead Designer - Brand Experiences
[overview]

As Lead Designer - Brand Experiences, I led the creation of one of the most comprehensive brand design systems ever assembled. This system ensured globally consistent experiences across digital and print marketing, product interfaces, industrial and environmental design, events, and more.

Our work earned the prestigious IDSA 'IDEA Award' for design strategy, recognizing the impact and innovation of Dolby's consumer-focused brand evolution.

Pages from the Dolby Brand Design System.
Open
Pages from the Dolby Brand Design System.
Open
Brand guideline summaries for the various Dolby product brands.
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A screen from the Dolby Brand Design System guidelines, explaining brand architecture.
Open
A table covered in industrial design sketches and components, along with a page from the Dolby BDS guidelines.
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A laptop showing the Dolby BDS, along with a clay model of the Dolby conference phone.
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Dolby BDS UI elements show on laptop, desktop, and tablet screens.
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The immersive entranceway experience at a Dolby Cinema.
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Dolby employee group visual identities
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A dolby tradeshow booth.
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[other work]
Virtual.com

Virtual.com

Product
, 
Brand
, 
Creative Direction
, 
Marketing
, 
read more
Dolby Fusion

Dolby Fusion

Brand
, 
Creative Direction
, 
Marketing
, 
Production
, 
read more

Get in touch

Feel free to reach out if you'd like to discuss a position, collaboration, or just want to connect.

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Adam Lonero