Dolby Brand Design System

Challenge

Dolby’s new brand identity needed to be applied consistently across hardware, marketing, and both digital and in-person immersion experiences. A unified brand system was required to maintain S-tier experiences and coordinate global marketing.

Approach

• Led a multi-disciplinary team to expand and define core brand identity through each stakeholder area of expertise
• Developed clear, comprehensive, interactive system documentation.
• Established brand guidance for all Dolby brands that included:
  • Brand strategy
  • Visual design
  • Interface design
  • A/V design
  • Industrial design
  • Environmental design

Impact

• Reduced brand fragmentation by consolidating design standards into one centralized system.
• Accelerated production timelines, as teams could now quickly adapt for different platforms and campaigns.
• Positioned Dolby as a consistently transformative brand in the experiential space.
• Won an IDEA award for Design Strategy.